Women-Owned Business Series: Amber from Noori Skincare

Welcome back to our Women-Owned Business Series! Today we’re featuring Dr. Amber Chaudhry, founder of Noori Skincare — a clean, science-backed skincare line formulated especially for teens and tweens (ages 8+).

The story behind Noori begins around Amber’s kitchen counter, where monthly wine and chai nights with neighborhood moms kept turning to the same topic: skincare for their teens. As a pharmacist and mother of two teenagers, she realized nothing was made specifically for this age group. So she decided to spend six months working as a Sephora Beauty Advisor to understand what young customers truly wanted. What she found was a gap in the market, and she set out to fill it. Read more about her story below!

First, tell us about your business and anything special we should know about it or you.

I am Dr. Amber Chaudhry, founder and solopreneur of Noori Skincare, a clean, science-backed skincare line formulated especially for teens and tweens (ages 8+). I am a pharmacist (PharmD) and mother of two teenagers with over twenty years of experience in compounding, skincare, health, and wellness.

Noori started around my kitchen counter. I started wine and chai nights once monthly to build community. Neighborhood moms would come over every month, and inevitably, our conversations turned to skincare. What we were using and what our teens were using. Listening to those moms, and thinking of my own teens, I realized there was nothing out there specifically made for this age group.

To truly understand this world, I decided to do something unconventional, I applied to work at Sephora as a Beauty Advisor. For six months, I worked on the sales floor, watching and listening closely. I learned what tweens and teens gravitated toward, how they defined “clean,” and why they came in. They just wanted to feel pretty, confident, and cared for, just like the rest of us.

Despite all the options lining the shelves, there was nothing made for them, nothing truly designed for their unique, delicate skin. That’s when I knew there was a gap in the market, and I had to fill it.

This is how Noori started.

Why do you feel a connection to your work?

I am a pharmacist mom of 2 teens, and I had to make something that was safe and would protect their skin barrier.

As a business owner, community is everything. In what ways do you serve your community, and how has your community served you?

Noori began with my community and my wine and chai nights. This is where I first learned the problem. Moms and daughters in my community were a big part of developing Noori. I had focus groups and had all these young girls try my products and give me feedback. Without them, I would have never been able to start Noori.

What advice would you give to others who want to start a small business?

Understand the problem you are solving from all perspectives.

What women inspire you and why?

All women inspire me. I feel I learn something from every woman out there. Women are incredible, and I believe if we support each other, we can all be stronger together.

What do you think are the most significant challenges for small business owners or women in leadership positions?

Balancing life between work and family.

Please plug any promotions, events, or recent milestones you have!

I have been featured in Business Insider, NYWeekly, Bizwomen, Women on Topp, and my hero product has won University Beauty Award Silver.