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Women-Owned Business Series: Matha from ButACake

ButACake was founded in 2017 and works hard to create products that are equally delicious as they are nourishing. Although not a Brooklyn-based business, ButACake is located right next door in Jersey City, serving Jersey “with love” for the past five years. Read on about Matha’s journey below!

Tell us about your business & why you started it

ButACake is a Haitian Woman owned cannabis brand specializing in edibles focused on feeding and educating consumers on the benefits of alternative cannabis consumption options. ButACake: Certified pastry chef made edibles that taste good and provide the benefits of consuming cannabis without smoking. ButACake leads in product innovation from sublingual strips to oral sprays manufactured by New Jersey’s first black woman in digestible cannabis manufacturing The underserved market that ButACake has identified is the intentional consumer that seeks products that are easy to micro dose, taste delicious and travel well.

Why do you feel a connection to your work?

Hospitality is at the core of my existence. I am always compelled to help others which is exactly what ButACake does.

As a business owner, community is everything. In what ways do you serve your community, and how has your community served you?

The ButACake community has donated money, time, and tangible items to members since 2017. We’ve provided for those that needed food and assistance with bills during the Covid shutdown, we feed the homeless, volunteer with organizations that give women toiletry and are a shoulder to lean on when our community just needs a friend.

What advice would you give to young women who want to start a small business?

Take your time, it’s a marathon

What women inspire you and why?

My Mom is my greatest inspiration. She migrated here in the late 80’s, worked 3 jobs to put my siblings through college while raising me and maintaining a household and never ever once complained. She is strong, graceful, mighty and kind.

What do you think are the most significant challenges for women business owners or women in leadership positions?

Money. Women struggle to raise money for their businesses and don’t get paid as much as men when working in leadership positions

Click here if you’d like to learn more about ButACake – they’re finally available in retail stores & can even be shipped from Hemp & Honey located in New Jersey!

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