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Thinking of Selling Your Apartment or Town Home? Here Are Three Tips to List at the Perfect Price

One of the most important parts of listing your apartment or townhome is coming in at the right price. Unfortunately, this can be the most difficult step for sellers to take on, too. Too low of a price will end up with lost money and intense bidding wars, while too high of a number may drive potential buyers away. Below, we’ll share a few top tips to find that perfect spot to list from:

#1: Look Into Recent Sales in Your Building or Neighborhood

The easiest way to find a price point for your home is to compare it to similar listings nearby. Look for homes that have already sold, or at least have offers accepted, to ensure their numbers are accurate. Also, check for similarities. Find places that have stats that closely mimic those of your home, including:

  • Location
  • Square footage
  • Number of bedrooms and bathrooms
  • Age of building/home
  • Quality of schools nearby
  • Upgrades and updates

Try to find as many similar homes as you can to make your comparison. Several homes selling in the same range are much more reliable than just one nearby property.

#2: Hit Up Local Open Houses

If you’re having trouble estimating the likeness between your home and online listings nearby, consider attending a few open houses in your neighborhood. This will give you a much better feel as to how similar the place is to yours.

#3: Network Your Price Before Going Live

After you’ve found your guesstimate number, try spreading the word with a realtor to gauge interest. If you have tons coming in, you might be listing too low. If you don’t hear from a single potential buyer, you’re likely coming in too high.


The easiest way to find the perfect price point for your Brooklyn apartment or townhome is always working with a licensed real estate agent. We’re trained to know the numbers, how every tiny detail affects them, and how the market moves them as time goes on. (And we talk about this stuff in our Selling in Brooklyn workshops!)

If you’d like some assistance from a well-experienced, client-focused brokerage specializing in Brooklyn sales, reach out to Realty Collective today. We’re confident in our ability to get you top dollar and quick offers by listing at the perfect price.

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